Creative audit playbook: from asset to insights in 15 minutes

• Audit one asset first, then scale to a batch once the rubric is stable.
• Capture: hook, offer clarity, proof, objections, CTA, and visual hierarchy.
• Turn insights into 3 iteration actions with expected impact.
• Track outcomes and feed winners back into the next audit.
• Use the same rubric for consistency across teams.

Checklist

1. 1
   Prepare inputs

   Collect the creative asset, landing page URL, target audience, and the top 3 objections.
2. 2
   Run the audit

   Use Creative Auditor to extract hook, clarity, persuasion, and compliance risks.
3. 3
   Prioritize actions

   Pick the top 3 changes that are easiest to ship and most likely to move CTR/CVR.
4. 4
   Create variants

   Generate 3–5 variants per action and keep only the best per rubric.

FAQs

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