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Multimodal model selection checklist (images + video)

How to pick a model when you need to reason over images, video, and long briefs for creative work.

Browse all guidesSearchUpdated 2025-12-17

TL;DR

  • Pick Gemini when you need multimodal + huge context windows.
  • Validate with real creative assets (not synthetic examples).
  • Measure consistency across multiple images/videos per prompt.
  • Add a text-only fallback for reliability in production.

Checklist

  1. 1
    Assemble an asset set
    Collect 10–20 real creatives across formats (static, UGC video, product shots).
  2. 2
    Define tasks
    Decide what you need: compliance scan, creative insights, storyboard generation, or variant suggestions.
  3. 3
    Benchmark multiple models
    Run the same tasks across candidate models and compare failure modes.
  4. 4
    Operationalize
    Add guardrails, caching, and retries. Keep a text-only fallback for continuity.

FAQs

Is multimodal always better for creative work?

Not always. If your task is mostly brief-to-copy, a strong text model can be faster and cheaper.

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