Campaign diagnostics workspace

Marketing Analytics

Turn exported campaign data into a usable decision workspace. Upload once, confirm the mapped KPI, run deterministic diagnostics, and review trends, regression signals, lag effects, anomalies, and breakdowns without pretending the output is causal.

CSV + XLSX ingestionAssociative, not causalShared AI stack with deterministic fallback logic

Methods

8 adaptive analyses

Exports

JSON + CSV

History

Load on demand

Step 1

Prepare dataset

Step 2

Confirm mapping

Step 3

Run analysis

Step 4

Review outputs

Build the analysis

Profile the upload first, then confirm the mapping and run the job with the right lag and breakdown depth.

Select campaign dataset

Choose a CSV or XLSX export up to 10 MB. We will profile the columns, show a preview, and suggest the first-pass mapping.

Selected file

No file selected

• One date column with daily, weekly, or monthly rows (optional for aggregate datasets)
• One numeric target metric — conversions, leads, revenue, orders, installs, store visits, or any KPI
• Optional: spend, impressions, clicks, video views, GRPs, sessions, engagement, or any channel metrics

• Campaign, channel, platform, ad set, creative, device, geo, audience, station, or daypart
• Keep naming stable across rows so breakdowns and history stay readable
• Avoid mixing daily and weekly exports inside the same file

Download sample CSV

Mapping

Confirm the analytical target and drivers

Waiting for upload

Date columnTarget metricSpend column

Spend-like metrics are prioritized here so clicks and impressions do not get selected by accident.

Revenue column

Revenue-like metrics are prioritized here. Choose a target from the full target list above.

Breakdown dimensions

Upload a dataset to discover breakdown-ready dimensions.

Run settings

Tune lag and breakdown depth

Max lag daysBreakdown rowsInclude AI executive narrative

Authenticated workspace

Needs action

Dataset selected

Needs action

Pick a CSV or XLSX export first.

Profile generated

Needs action

Upload to profile headers and preview rows.

Target metric mapped

Needs action

Choose the target KPI you want analyzed.

Interpretation guardrails

• Correlations and regressions here are associative diagnostics, not causal proof
• If you need media-effect estimation across channels, use Meridian MMM
• Resolve data-quality warnings before making budget changes from this output

Job control and history

Track the current run, reopen previous analyses, and export completed work.

No saved analyses yet

Upload a dataset and run your first analysis. Completed jobs stay here so you can reopen results without rebuilding the mapping.

Results will appear here

Once a job completes, this section becomes a tabbed workspace for KPIs, trends, modeling output, breakdowns, recommendations, and the executive readout.