Run contract

Know what this run can prove before you launch it.

Meridian gives you causal media-effect estimates only if the uploaded data clears the readiness checks and the model finishes cleanly. The decision center and governance actions depend on completed runs, not partial uploads.

Current phase
Setup: upload
Workspace access
Sign in required
Sign in before you spend compute on a real run.
Dataset readiness
No file loaded
Upload a CSV or XLSX file to unlock mapping and EDA.
Model tier
Quick Preview
Lower-cost directional read before a heavier Bayesian run.
Mapped media channels
0
Map at least one paid media spend column before configuration.

Meridian MMM

Run Bayesian Marketing Mix Models powered by Google's Meridian framework. Upload your data, map columns visually, and get AI-powered ROI insights — no Python or data science needed.

Zero Setup Required

No Python, no GPUs to configure, no Colab notebooks. Upload CSV and go.

AI-Powered Insights

Gemini translates stats into executive summaries and actionable recommendations.

Privacy-Safe

Works with aggregated data only. No cookies, no user-level tracking required.

Upload Your Marketing Data

Drag and drop your CSV/XLSX file here, or click to browse

Dataset Format Requirements

ColumnRequiredExampleDescription
dateYes2024-01-01Weekly or monthly date (YYYY-MM-DD)
revenueYes125000KPI target (revenue, conversions, signups)
search_spendYes (1+)15000Media spend per channel (add as many as needed)
search_impressionsOptional450000Impressions per channel (improves accuracy)
holiday_flagOptional0 or 1Control variables like holidays, demand, pricing, and seasonality indices

Best results: 2+ years of weekly data with 3+ media channels.

Sample Datasets

E-commerce

7 channels, rich controls, strong spend swings — sample CSV for a real GPU run

SaaS / B2B

6 channels, qualified leads KPI — full GPU run

Retail / CPG

6 channels, store sales KPI — full GPU run

DTC Brand

6 channels, orders KPI — full GPU run

Your Own Data

Blank CSV Template

Lightweight starter file with basic required columns

Excel Upload Template

Multi-sheet workbook with instructions, required fields, and optional advanced columns

AI Sample Dataset Generator

Describe the business and the generator will create a realistic MMM dataset with stronger control signals and budget regimes, load it into the tool, and prefill suggested mapping.

Sign in to save your jobs

Create an account to access job history and save your MMM results.